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leading insights on the Contemporary cannabis consumer



Knowledge Without
Action Is Just Overhead

We believe insights should guide strategic decisions. We enable our clients to capitalize on the right opportunities at the right time.

Commissioning projects that don’t lead to growth is a waste of your time. Buying reports that collect dust is waste of your money. Our clients use intelligence derived from our proprietary reports and custom engagements to take action.



On-Demand Reports

Fostering strategic decisions driven by current and potential cannabis consumer insights.

Whitepaper: The CBD Consumer Experience I, Spring 2019
Quick View




We provide constructive, fact-based discussions of issues relevant to the cannabis market designed to add value for our clients. We release periodic thought-leadership pieces written by our team of researchers, policy experts, and strategists.



Cbd consumer persona case study:

Targeting “Dosing dads”

Data-driven influencer marketing experts demonstrate how campaigns can target the “Dosing Dad” custom consumer persona from High Yield’s whitepaper series The CBD Consumer Experience . Read the analysis on The Shelf.

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Find the latest feature articles, new briefs, industry interviews and analyst commentary highlighting our research.


Custom Research


Tailored Consumer Insights:

Research that reflects the unique nature of the cannabis consumer


Strategy & Planning

Moving beyond gathering data to plotting the best path through a challenging industry


Growth & Innovation Consulting

What to anticipate, what to activate, and how to accelerate growth