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leading insights on the cannabis consumer


 
 
 
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Knowledge Without
Action Is Just Overhead


We believe insights should guide strategic decisions. We enable our clients to capitalize on the right opportunities at the right time.

Commissioning projects that don’t lead to growth is a waste of your time. Buying reports that collect dust is waste of your money. Our clients use intelligence derived from our proprietary reports and custom engagements to take action.

 
 
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On-Demand Reports

Fostering strategic decisions driven by current and potential cannabis consumer insights.

The CBD Consumer Experience: Part One, Spring 2019
Quick View
The CBD Consumer Experience: Part Two, Summer 2019
Quick View

 
 
 
 
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Insights


We provide constructive, fact-based discussions of issues relevant to the cannabis market designed to add value for our clients. We release periodic thought-leadership pieces written by our team of researchers, policy experts, and strategists.

 

 

Cbd consumer persona case study:

Targeting “Dosing dads”

Data-driven influencer marketing experts demonstrate how campaigns can target the “Dosing Dad” custom consumer persona from High Yield’s whitepaper series The CBD Consumer Experience . Read the analysis on The Shelf.

 
 
 
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Press


Find the latest feature articles, new briefs, industry interviews and analyst commentary highlighting our research.

 
 
 
 
 
 
 
 
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Custom Research


 
 

Tailored Consumer Insights:

Research that reflects the unique nature of the cannabis consumer

 

Strategy & Planning

Moving beyond gathering data to plotting the best path through a challenging industry

 

Growth & Innovation Consulting

What to anticipate, what to activate, and how to accelerate growth