CBD consumer Insights: Demographics, Perspectives, & Substitution Effects

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Even while the federal government sorts out how to treat CBD, a tremendous number of businesses, from start-ups to cannabis industry leaders, to big-box stores and massive multinationals, are paying attention. Discussions about the current state and potential future of CBD consumers are taking place everywhere with few fact-based insights to guide the conversation. Read more…

Press release

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Consumer experiences with CBD show significant ripple effects into many other areas of life. Consumers are turning to CBD as an alternative or complement to existing therapies and medications. As a result, many are seeking data on CBD and changing consumer preferences regarding conventional medications and lifestyle habits such as alcohol consumption. Read more…

Press release