Understanding the Customer Journey with Edibles (via Cannabis Business Executive)


With more consumers’ from all demographics entering cannabis on a daily basis, it’s imperative that the industry understand the hows and whys of the edible customer journey.

Containing commentary and analysis on: 

  • The edibles customer

  • The edibles purchase journey

  • Getting to the right product form, flavor, price, and potency

  • The edibles "non-user"

Click here to read the article on Cannabis Business Executive.

Eric Giandelone