Understanding the Customer Journey with Edibles (via Cannabis Business Executive)

 
 
With more consumers’ from all demographics entering cannabis on a daily basis, it’s imperative that the industry understand the hows and whys of the edible customer journey.

Containing commentary and analysis on: 

  • The edibles customer
  • The edibles purchase journey
  • Getting to the right product form, flavor, price, and potency
  • The edibles "non-user"

Click here to read the article on Cannabis Business Executive.

 
Eric Giandelone