The Mercury News: As Bordeaux is to wine, California’s cannabis seeks its own identity

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Read the entire article on The Mercury News site.

“Specific regions of California have a long history and heritage of craft cannabis production,” said Pat Malo, executive director of the Santa Cruz-based Green Trade, a cannabis collective. “There’s also a history of the genetics, with different famous strains passing through different regions at different times. And people farming in their special ways.”

Is it possible to discern all that from a couple hits of a joint?

A recent study found that 45 percent of cannabis customers can’t name a single preferred strain. “In general, cannabis users just don’t have the level of loyalty or commitment you might expect,” said Mike Luce of High Yield Insights, which conducted the research.

Click here for more information on the study cited above: Smoking & Vaping August 2018

Mike Luce