The Mercury News: As Bordeaux is to wine, California’s cannabis seeks its own identity
“Specific regions of California have a long history and heritage of craft cannabis production,” said Pat Malo, executive director of the Santa Cruz-based Green Trade, a cannabis collective. “There’s also a history of the genetics, with different famous strains passing through different regions at different times. And people farming in their special ways.”
Is it possible to discern all that from a couple hits of a joint?
A recent study found that 45 percent of cannabis customers can’t name a single preferred strain. “In general, cannabis users just don’t have the level of loyalty or commitment you might expect,” said Mike Luce of High Yield Insights, which conducted the research.