Whole Foods on High Yield Insights
A new study by High Yield Insights on U.S. CBD consumers shows that about 40% of adults over the age of 21 are willing to explore CBD, according to a press release.
The release states that this study is the first to evaluate the demand in interest of CBD products. The end report focuses on understanding the behaviors, product and format preferences, and the demographics of current and probable CBD users, according to the release.
The release states that the study consisted of 2,000 consumers. 1,500 reported currently using CBD in the past 3 months, while 500 reported not using CBD. The study found that the consumers most interested in CBD were females 35 years or older, with college experience, that wanted products such as chocolates, baked goods, and pills/capsules as well as easy access to those products, unbiased research, and physicians’ recommendations.
Mike Luce, co-founder of High Yield Insights, with 20 years if experience in consumer insights and market research, said in the release, “We are seeing many consumers looking to incorporate CBD into their wellness regimen. Consumers previously unfamiliar with CBD are rapidly showing interest. Now that the federal government is finally taking steps to clear up the hazy legal picture, people see CBD as an entry point to the therapeutic benefits of cannabis.”
Currently, CBD derived from industrial help containing .3 percent of THC is approved legally for consumer use in certain states, according to the release. Only some products containing CBD have been legalized.