More Consumers are Interested in Trying CBD
About 40% of U.S. adults 21 and over are interested in trying CBD, according to a new study by High Yield Insights.
The study breaks ground in understanding the behaviors, products and format preferences and demographics of both current and potential CBD users. It found that the majority are 35 years or older (64%), are female (56%) and with college experience (79%).
Among current CBD users, approximately half are under the age of 34 and 54% have used CBD for less than one year. Some current users report using products containing CBD only, while others prefer medicating with products containing a mixture of CBD and the psychoactive compound THC.
Key motivations for trying CBD include easier access to products, availability of unbiased research and a physician's recommendation. Among products potential users might consider, accessible forms such as chocolates and baked goods rank high along with pills and capsules.
CBD could become even more accessible since Cresco Labs Inc. acquired Origin House, representing the largest cannabis-related acquisition in history and will allow Cresco to place its brands in over 725 dispensaries across the U.S. “The acquisition of Origin House is another example of our focused and disciplined approach to creating a meaningful presence in key cannabis markets through excellence in brand development and distribution,” said Cresco Labs CEO and Co-founder Charlie Bachtell.