The Medical Cannabis User: June 2018

The Medical Cannabis User: June 2018

450.00 750.00
Add To Cart

Who is the Medical User

This report is based on the attitudes, usage behaviors and perspectives of cannabis users. This report contains data gathered from self-identified medical users. Survey respondents were asked to choose which statement best describes them:

- I use marijuana/cannabis for medical purposes

- I use marijuana/cannabis for recreational purposes

Both groups were asked the same questions to accurately assess each group’s attitudes and behaviors to key cannabis topics and, where appropriate, highlight differences between the two usage groups.

Those who chose “medical purposes” comprise the basis of this report. We believe this is the best way to take a customer-centric view of those who view cannabis as a solution to one or more medical issues. The report explores how the distinction between adult use and medical consumers does and does not play out in the data.

Using a propriety survey developed by High Yield Insights, 611 self-identified medical cannabis users 21+ years old in California, Nevada, Washington, Oregon, Colorado and Michigan were asked about their usage of cannabis, changes in usage since legalization and attitudes toward cannabis and medical usage.

Contents include:

  • Executive Summary

  • Demographics of the Medical User

  • Occasion-Based Behaviors

  • Product Usage

  • Dispensary Experience

  • Impact of Legalization

  • Consumer Perspectives on Legalization


To focus on current consumers, respondents were screened to only include those who have used marijuana or cannabis products in the past three months and identified themselves as recreational users.

  • Select slides available in PowerPoint upon request

  • Data tables available in Excel upon request