Deep dives made possible by data from 1000s of current consumers. Each title uncovers actionable insights on topics such as:
Category Reports
MARKET DRIVERS AND OBSTACLES
SEGMENTS OF CURRENT AND FUTURE
CONSUMERS
KEY PRODUCT ATTRIBUTES
Supplements
Topicals
Beverages
Trend Reports
Trend Reports identify microcommunities and niches for growth. The reports focus on trends driven by a specific consumer segment:
MARKET DRIVERS AND OBSTACLES
SEGMENTS OF CURRENT AND FUTURE
CONSUMERS
KEY PRODUCT ATTRIBUTES
CBD Newbies
Sport Connection
Sleep Aids
US CBD Consumer
Insights 2021
The report series draws from an online survey of 35,000 US adults including 4,000+ current CBD consumers on in-depth usage, psychographics, the path to purchase, and other critical data points.
Demographics
Who are the current, former, and future CBD users?
Lifestyles & attitudes
How do beliefs and values vary by category?
Product usage
What products, claims, and attributes are driving growth?
Path to purchase
How are consumers navigating the purchase journey?
