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Topicals: a High Yield Insights Whitepaper on Consumer and Category Insights

The findings in Topicals: Exploring Category & Consumer Insights best represent the mindset of today’s topical user. By limiting respondents to only those who reported using cannabis in the past three months, the report focuses exclusively on current users. The sample size for this report is 223 respondents. The whitepaper consists of 21 slides of content including:

  • Consumer demographics

  • Product preferences

  • Usage occasions

  • Trade-offs between topicals and pharmaceuticals.

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